British Designer Antony Price, Renowned for Styling David Bowie and Duran Duran, Dies at 80.

Anthony Price pictured with the legendary David Bowie
British fashion designer Anthony Price (L) with singer David Bowie (C) and his wife Angie Bowie at King's Cross station in London in 1973.

The British designer Antony Price, the groundbreaking style architect who crafted a series of unforgettable images associated with artists from David Bowie to Roxy Music and even royalty like Queen Camilla, has sadly died aged 80.

His reputation was built on his architectural shapes and theatrical styles, including the pastel suits that became famous from the pop-rock group Duran Duran's seminal music video for "the song Rio".

"Remembering him as a 'visionary' and a 'kind, intelligent and razor-witted friend,' the group posted a remembrance across their platforms."

Price's death comes just weeks after he debuted his most recent collection in London, marking his return to the runway after over three decades. The performer Lily Allen modelled a dress that paid homage to the notorious black velvet "so-called 'revenge dress'" made famous by Princess Diana.

An Enduring Influence

A native of Yorkshire, born in 1945, Price headed for London at the start of the 1960s to study at the prestigious Royal College of Art.

A year after graduating, he began designing men's fashion at Stirling Copper and was the creator of the tight, button-detailed trousers that Sir Mick Jagger sported during the band's Gimme Shelter tour in 1969.

He founded his own label in 1979 and held his debut runway presentation a year later. The show was launched by outfits on the famed model Jerry Hall, who was also seen in the bridal gown Price designed for her for her wedding to Sir Mick Jagger.

Working with Legends

A frequent collaborator of David Bowie, Price designed the iconic jacket the star wore for his "As The World Falls Down" music video in 1986.

His signature ability to blend menswear and womenswear along with his masterful technique in shaping sculptural silhouettes cemented his status as a "true original," according to the British Fashion Council.

By the 1990s, he began working on ensembles for Camilla, Duchess of Cornwall, such as a number of outfits for her tour of the United States following her marriage.

With a vocation that covered half a century, Price staged what would be his last show in London just last month in collaboration with the label 16Arlington.

  • Sculpted Silhouettes: The core of his aesthetic.
  • Theatrical Flair: Defining an era of music fashion.
  • Gender-Fluid Fashion: Merging menswear with womenswear.
  • Clients from Stage to Palace: From David Bowie and Mick Jagger to Queen Camilla.

Design circles says farewell to a genuine innovator whose legacy on style and culture remains deeply ingrained.

Andrew Stevens
Andrew Stevens

A tech journalist and AI researcher with over a decade of experience covering digital innovations and emerging technologies.